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Add a booking link to your Google Business Profile

When someone finds you on Google Search or Maps, they can tap through and book a time instead of calling. Here is how to add the link, what Google checks, and what to do when it gets rejected.

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Add the link

You need a verified Business Profile and your booking page link, which looks like 1minutebooking.com/book/your-business.

Copy your booking page link. In 1MinuteBooking, open Bookings, click the ⋯ menu next to your booking page link, then Copy / share link.
Open your Business Profile. Search for your business name on Google while signed in, or open Google Maps.
Find the booking links. On Google Search, select Booking. On Google Maps, select Edit profile, then Booking.
Select Add link, paste your booking page link and select Save.
If you have more than one booking link, select Set preferred link and pick yours, so it's the one marked "Business preferred".

Google checks link changes before publishing them on Search and Maps, so your link may not appear straight away.

What Google checks

Google's business link policies are short, and most rejected links break one of them.

A verified profile

You can't add a booking link until your business is verified.

A page where people can book

The link has to let customers complete a booking. A home page, contact page or contact form doesn't count.

No social or messaging links

Social media pages, messaging links, app store links and link shorteners aren't accepted as booking links.

A clean address

Spaces, backslashes, stray symbols or a doubled http:// make Google reject a link as invalid.

Open to Google's checker

Google revisits links, at most daily. Pages that block bots, need a login or show a captcha first can be removed.

Eligible business types

Not every business category can have booking links, and some countries don't support every link type.

Your 1MinuteBooking page is a public page where clients book directly. There's no login, and the captcha only appears when someone sends a request, not when the page opens.

Why some businesses get a big Book button

There are two kinds of booking on Google, and they look different.

Booking links are links you add yourself, as above. They open your own booking page. Google doesn't show performance numbers for custom links in your Business Profile, so check your bookings in 1MinuteBooking instead.

Reserve with Google is Google's partner program. Businesses that use a partner's booking system can get a Book button that takes bookings without leaving Google. 1MinuteBooking isn't a Reserve with Google partner, so your link works as a booking link that opens your booking page.

When Google rejects or removes your link

"Not a valid booking link": Make sure the link goes straight to your booking page, not your home page or contact page, and has no spaces or extra characters. Copy it again from Copy / share link and paste it as is.
Booking type doesn't match: Booking links depend on your business category. Check that your primary category is one where clients book appointments.
You can't edit the link: A link added by a booking provider is controlled by that provider. Remove it under Booking > Remove provider; providers have 5 days to process a removal request.
The link disappeared: Google rechecks links and removes ones it can't open or that break its rules. Fix the cause and add it again. If you turned off your booking page in Settings > Business info, turn it back on first.
Added, but not showing: Your profile has to be verified, and link edits are reviewed before they go live.

Make Google traffic count

Keep your hours the same on Google and on your booking page, so nobody books a time you're closed.
Turn on email notifications for new bookings (Settings > Notifications), so you see requests from Google as they come in.
Put the same link in your Instagram, TikTok and Facebook profiles.
When you have a website, add the booking widget to it too.

Just starting out? See whether you need a website yet.

Questions

How do I add a booking link to my Google Business Profile?

Open your profile on Google Search and select Booking (on Google Maps, select Edit profile, then Booking). Select Add link, paste your booking page link and select Save. Your profile has to be verified first.

Why does Google say my link is not a valid booking link?

Usually because the link doesn't go straight to a page where customers can book, such as a home page or contact form, or because it has spaces or extra characters. Paste the direct link to your booking page.

How do I get a Book button on Google?

The Book button that takes bookings inside Google comes from Reserve with Google partners. Any business can add its own booking link instead, which opens its booking page.

Can I use my Instagram or Facebook page as my Google booking link?

No. Google doesn't accept social media pages, messaging links or link shorteners as booking links. Use your booking page link.

Does adding a booking link cost anything?

No. Adding a link to your Business Profile is free, and so is a 1MinuteBooking booking page.