Quick answer
- US: the average single UGC video falls between $150 and $212;1 most standard organic videos run $150-$300.3 Marketplace data puts the average at $212.4
- Basic talking-head videos start near $75-$150, and the overall market spans $75 to $3,000+.56
- Canada: a 30-60 second edited UGC video runs about $150-$400 CAD for beginner and mid-tier creators.8
UGC rates per video
| Level | US (USD) | Canada (CAD) |
|---|---|---|
| Basic talking-head | $75-$1505 | - |
| Typical single video | $150-$212 average1; $100-$250, most $150-$2002; $150-$3003 | $150-$400 beginner and mid-tier8 |
| Beginner (0-6 months) | From around $1001 | $150-$3007 |
| Mid-tier (6 months-2 years) | - | $300-$6007 |
| By platform | TikTok $25-$250+, YouTube $100-$1,000+4 | - |
Usage rights: the biggest price lever
A video a brand posts on its own feed and a video it runs as a paid ad for a year are worth very different amounts - the ad version is doing sales work with your face on it. Most creators price an organic-use video as the base, then charge more for paid ad usage, longer usage periods, whitelisting (running ads through your account) and exclusivity. The full market spans $75 to $3,000+ largely because of these terms.6
Spell out in writing: where the video can run, for how long, whether it can be cut into new versions, and what an extension costs.
Bundles and monthly packages
Brands testing creative want several videos, and bundles are the usual answer - one pricing guide notes bundles of 5+ videos typically come with a discount.3 Price the bundle from your per-video rate minus a modest discount, and add extra hooks (alternative openings) as cheap add-ons - they're quick for you and valuable for ad testing.
How much for a 3-minute video?
Most UGC is 15-60 seconds. A 3-minute video - a full product demo or tutorial - takes much longer to script, film and edit, so price it as a separate deliverable rather than one UGC video. Estimate the extra filming and editing hours and add them at your hourly rate.
Build a rate card
A one-page rate card is what brands ask for, and it keeps your quotes consistent: your single-video price, bundle prices, usage rights tiers, add-ons (extra hooks, raw footage, rush) and turnaround. Update it every time your portfolio grows.
UGC rates in Canada
- Beginner and mid-tier: $150-$400 CAD for a 30-60 second edited video.8
- By experience: beginners (0-6 months) about $150-$300, mid-tier (6 months-2 years) about $300-$600.7
Many Canadian creators work with US brands - invoice in the currency you agree on, and keep the exchange rate in mind. Quote in CAD before tax and register for GST/HST once your taxable revenue passes $30,000 over four consecutive calendar quarters. For services, the rate you charge generally depends on where your client is located, and work for clients outside Canada is often zero-rated - check CRA's rules for your situation.
Common questions
How much should I charge for one UGC video?
The average single video is $150-$212 in the US, with most organic videos at $150-$300; in Canada, about $150-$400 CAD for beginner and mid-tier creators.
How much do UGC creators make per video?
Most charge $100-$300 per video, with experienced creators and paid-ad usage pushing rates much higher - the market spans $75 to $3,000+.
Should I charge more for paid ads usage?
Yes - organic use is the base price, and paid ad usage, longer usage periods, whitelisting and exclusivity all cost more.
How much should I charge for UGC videos per month?
Price a monthly package from your per-video rate times the videos per month, with a modest bundle discount and usage rights spelled out.
How much do UGC creators charge in Canada?
About $150-$400 CAD per 30-60 second edited video for beginner and mid-tier creators.
Show brands your rates and let them book
On 1MinuteBooking, brands book a brief review, a single video, a bundle, a demo or a testimonial, and add usage rights, raw footage or extra revisions at your prices. Free plan, no time limit.
See the UGC creator booking pageSources
- Influee, UGC Rates 2026: The Ultimate Guide With Real Numbers
- LaunchPoint, UGC & Influencer Marketing Pricing Guide
- Veel, UGC Pricing in 2026: How Much Does Creators Make?
- PPC.io, UGC Rates in 2026: What 6 Marketplaces Actually Charge
- Hubfluence, UGC Rate Calculator 2026: What a UGC Video Costs
- LinkedIn, UGC Rates in 2026: The Complete Pricing Guide for
- IF Media (Canada), UGC Creator Rates in Canada (2026)
- Fueler (Canada), UGC Pricing in Canada: What Should You Charge?
Prices are what these sources published as of September-October 2026. Rates vary by city, season and the job itself - use them as a starting point, not a rule.